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Ram Rebadge Yields New Truck

Sterling Trucks to sell version of Dodge Ram
Posted February 22 2007 12:28 PM by Edward A. Sanchez 
Filed under: Diesel News, Diesel Observations, Just the big trucks, Dodge

Sterling Bullet Dump Truck

DaimlerChrysler subsidiary Sterling Trucks, itself a division of Freightliner, will soon unveil a new medium-duty truck, the Bullet, to be officially unveiled at the NTEA Work Truck show on March 6, 2007.

Sterling Bullet Contractor

From this photo, it's obvious the Bullet is based on a Dodge Ram. Details in the press release reveal a truck essentially similar to the Dodge Ram 3500 HD, available in both regular and crew-cab configurations. The 305-horse Cummins 6.7 is the only engine available at launch, matched to either an MB G56 6-speed manual transmission or an AS68RC 6-speed automatic. And to go along with its new "Git 'er Done" duds, yes, you can still listen to "Blue Collar Comedy" on the optional Sirius satellite radio.

Diesel Power's Take: It appears DaimlerChrysler, despite all the current turmoil, is planning to take the Super Duty on head-to-head, including through alternate sales channels.

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